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                                                     Seminar

             Department of Systems Engineering and Engineering Management
                                  The Chinese University of Hong Kong

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Title

:

Close integration of pricing and supply chain decisions has strategic as well as operations level benefits

　

　

　

Speaker

:

Prof. Peter Bell

　

　

Richard Ivey School of Business

　

　

The University of Western Ontario

　

　

　

Date

:

December 2nd, 2008 (Tuesday)

　

　

　

Time

:

4:30 p.m. - 5:30 p.m.

　

　

　

Venue

:

Room 513

　

　

William M.W. Mong Engineering Building

　

　

(Engineering Building Complex Phase 2)

　

　

CUHK

　

　

　

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Abstract:
　

Supply chain decision-making processes that are not tightly integrated with marketing decisions may be costing the firm twice. First, this will promote poor operations level decisions and second, this may provide management with a view of their firm that will lead to inappropriate strategic decisions.

This presentation explores the relationships between decision-making at various levels within the firm and, in particular, the relationship between the firm’s strategic and operations decision making. Using the case of a manufacturer managing a supply chain we show that the strategic or tactical view of the firm, and consequently the quality of the firm’s strategic and tactical decisions, can be highly dependent on how the firm makes low-level marketing and supply chain decisions.


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Biography:
　

Peter Bell has been teaching Management Science at Ivey since 1977. He completed a B.A. (Hons), and M.A. at Oxford, and M.B.A. and Ph.D. degrees at the University of Chicago. He has been a Visiting Professor at Lancaster University Management School, Visiting Fellow at the Warwick Business School, Visiting Professor at London Business School, the C-I-L Distinguished Lecturer at Wilfrid Laurier University, and Chevron Distinguished Visiting Professor at Simon Fraser University.

In 2005, he was awarded the INFORMS prize for teaching the practice of operations research and management science. His research program has produced some 50 articles in academic and business journals, 15 books and more than 100 cases. He serves on the Editorial Boards of five journals, and served as 1995-97 President of the International Federation of Operational Research Societies, and was Vice President, International Activities of the Institute for Operations Research and the Management Sciences (INFORMS) for 2001-2005. He is a member of the board of the College on the Practice of Management Science (CPMS), a judge of the Edelman and Wagner prize competitions, and is currently Treasurer of the International Federation of Operational Research Societies.

He has delivered teaching and case teaching workshops in more than 10 countries, and has provided consulting services to corporations, hospitals, small businesses, charities, and government agencies, as well as serving on a number of Boards of Directors.


************************* ALL ARE WELCOME ************************

　

　

　

Host

:

Prof. C.H. Cheng

Tel

:

(852) 2609-8322

Email

:

chcheng@se.cuhk.edu.hk

　

　

　

Enquiries

:

Prof. Nan Chen or Prof. Sean X. Zhou

　

:

Department of Systems Engineering and Engineering Management

　

　

CUHK

Website

:

http://www.se.cuhk.edu.hk/~seg5810

Email

:

seg5810@se.cuhk.edu.hk

　

　

　

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