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                                                     Seminar

             Department of Systems Engineering and Engineering Management
                                  The Chinese University of Hong Kong

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Title

:

A Price-dependent Demand Substitution Rule and Its Applications

　

　

　

Speaker

:

Prof. Lu Ye

　

　

Assiatant Professor

　

　

Department of Management Sciences, City University of Hong Kong.

　

　

　

Date

:

November 24th, 2009 (Tuesday)

　

　

　

Time

:

4:30 p.m. - 5:30 p.m.

　

　

　

Venue

:

Room 513

　

　

William M.W. Mong Engineering Building

　

　

(Engineering Building Complex Phase 2)

　

　

CUHK

　

　

　

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Abstract:
　

In a multi-product market, if one product stocks out, consumers may substitute to competing products. In this research, we apply an axiomatic approach to characterize a price-dependent demand substitution rule, and provide a sufficient and necessary condition for demand models where our demand substitution rule applies. Our results can serve as a link between the pricing and inventory literature, and enable the study of joint pricing and inventory coordination as well as retail competition.


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Biography:
　

Dr. Lu Ye is an assiatant professor at Department of Management Sciences, City University of Hong Kong. He received a PhD in operations research from MIT in 2009, a PhD in mathematics from the University of Notre Dame in 2006 and a Bachelor of Science degree in applied math from Tsinghua University in 2002. His research interest includes supply chain management, revenue management, financial engineering and nonlinear optimization.


************************* ALL ARE WELCOME ************************

　

　

　

Host

:

Prof. Nan Chen

Tel

:

(852) 2609-8237

Email

:

nchen@se.cuhk.edu.hk

　

　

　

Enquiries

:

Prof. Nan Chen or Prof. Sean X. Zhou

　

:

Department of Systems Engineering and Engineering Management

　

　

CUHK

Website

:

http://www.se.cuhk.edu.hk/~seg5810

Email

:

seg5810@se.cuhk.edu.hk

　

　

　

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