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Seminar
Department of Systems Engineering and Engineering Management
The Chinese
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Title |
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Product Rollover Strategies and Innovation Rate in
the Presence of Strategic Customers |
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Speaker |
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Ms. Chao LIANG |
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Date |
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Feb. 24th, 2012 (Friday) |
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Time |
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11:00a.m. - 12:00noon |
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Venue |
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Room 513 |
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William M.W. Mong Engineering
Building |
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(Engineering Building Complex Phase 2) |
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CUHK |
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Abstract:
Frequent product introductions emphasize the importance of product rollover strategies. With single rollover, when a new product is introduced, the old product is phased out from the market. With dual rollover, the old product remains in the market together with the new product. In the first part, we study the interaction between product rollover strategies and strategic customers' purchase behavior. We find that single rollover is more valuable when the innovation of the new product is low and the number of strategic customers is high. Interestingly and counter to intuition, the firm may suffer from a high value disposal option for the old product.
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Biography:
Chao LIANG is a PhD. Candidate in Naveen Jindal School of
Management at the |
************************* ALL ARE WELCOME ************************
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Host |
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Prof. Duan Li |
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(852)
3943-8316/8323 |
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Enquiries |
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Prof. Nan Chen or Prof. Sean X. Zhou |
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Department of Systems Engineering and Engineering
Management |
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CUHK |
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